Essence + Alchemy: A Brand Refresh
Earlier this year I had the pleasure of interviewing Founder of Essence + Alchemy (E+A), Lesley A Bramwell. During the interview, Lesley announced that the brand would soon be undergoing a refresh:
A few months down the line, driven by Lesley’s continued commitment to a circular economy, E+A have re-released some of their existing products and introduced some new additions, with even more focus on designing with re-use in mind. The new line stays true to E+A’s signature aesthetic and materials (the wood wick, rapeseed oil wax, carefully blended essential oils & handblown glass) but with a new glass design intended to be even more versatile for re-use.
Handblown in the UK, the new E+A glass containers are labelled with FSC certified, environmentally-friendly ECF pulp paper. Fundamentally, these beakers are designed to last, whilst being versatile for reuse.
E+A offer refills singularly or as part of a subscription. Along with the rest of the line, they are packaged plastic-free, using recycled materials that are 100% recyclable and biodegradable.
Lesley’s brand refresh has enabled her to further minimise waste throughout the lifespan of her products, providing a refreshing alternative to the excess waste often associated with consumables such as candles. The responsibly sourced borosilicate glass can be reused long after the candle has burned away. These are beautifully considered candles that have been designed with the planet in mind.